A probabilistic approach for eye-tracking based process tracing in catalog browsing
Eye movements are an important cue to understand consumer decision processes. Findings from existing studies suggest that the consumer decision process consists of a few different browsing states such as screening and evaluation. This study proposes a hidden Markov-based gaze model to reveal the cha...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
Bern Open Publishing,
2016-11-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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