A probabilistic approach for eye-tracking based process tracing in catalog browsing
Eye movements are an important cue to understand consumer decision processes. Findings from existing studies suggest that the consumer decision process consists of a few different browsing states such as screening and evaluation. This study proposes a hidden Markov-based gaze model to reveal the cha...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Bern Open Publishing,
2016-11-01T00:00:00Z.
|
| Subjects: | |
| Online Access: | Connect to this object online. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!