Using Short-Form Videos to Get Clinical Trial Newcomers to Sign Up: Message-Testing Experiment

• Main Authors: Sisi Hu (Author), Ciera E Kirkpatrick (Author), Namyeon Lee (Author), Yoorim Hong (Author), Sungkyoung Lee (Author), Amanda Hinnant (Author)
• Format: Book
• Published: JMIR Publications, 2024-08-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundRecruiting participants for clinical trials poses challenges. Major barriers to participation include psychological factors (eg, fear and mistrust) and logistical constraints (eg, transportation, cost, and scheduling). The strategic design of clinical trial messaging can help overcome thes...