Institutional Profiles: Some Strategic Tools
In this paper we argue that both internal and external pressures and conditions urge contemporary higher education institutions to carefully think through their institutional profiles positions in domestic and global higher education contexts. We subsequently analyse strategic positioning from the s...
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| Main Authors: | , |
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| Format: | Book |
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Universidad de Deusto,
2014-04-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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| Summary: | In this paper we argue that both internal and external pressures and conditions urge contemporary higher education institutions to carefully think through their institutional profiles positions in domestic and global higher education contexts. We subsequently analyse strategic positioning from the strategic management literature and offer four tools - mapping, multi-dimensional ranking, benchmarking and degree profiling - to assist higher education institutions in their profiling and positioning strategies. |
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| Item Description: | 2340-8170 2386-3137 10.18543/tjhe-1(1)-2013pp21-36 |