#LancerHealth: Using Twitter and Instagram as a tool in a campus wide health promotion initiative
The present study aimed to explore using popular technology that people already have/use as a health promotion tool, in a campus wide social media health promotion initiative, entitled #LancerHealth. During a two-week period the university community was asked to share photos on Twitter and Instagram...
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| Main Authors: | , |
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| Format: | Book |
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SAGE Publishing,
2018-04-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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| Summary: | The present study aimed to explore using popular technology that people already have/use as a health promotion tool, in a campus wide social media health promotion initiative, entitled #LancerHealth. During a two-week period the university community was asked to share photos on Twitter and Instagram of What does being healthy on campus look like to you?, while tagging the image with #LancerHealth. All publically tagged media was collected using the Netlytic software and analysed. Text analysis (N=234 records, Twitter; N=141 records, Instagram) revealed that the majority of the conversation was positive and focused on health and the university. Social network analysis, based on five network properties, showed a small network with little interaction. Lastly, photo coding analysis (N=71 unique image) indicated that the majority of the shared images were of physical activity (52%) and on campus (80%). Further research into this area is warranted. |
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| Item Description: | 2279-9028 2279-9036 10.4081/jphr.2018.1166 |