Additional Marketing Responses to a Tax on Sugar-Sweetened Beverages; Comment on "Understanding Marketing Responses to a Tax on Sugary Drinks: A Qualitative Interview Study in the United Kingdom, 2019"
Marketing responses to sugar-sweetened beverage (SSB) taxes are understudied in the literature. Previous research has been limited to examining price and advertising, in particular promotions responses. Forde et al advocate for a focus on exploring a range of marketing responses to a SSB tax, with a...
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| Main Authors: | , , |
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| Format: | Book |
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Kerman University of Medical Sciences,
2023-12-01T00:00:00Z.
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