Live and trending: the next step for public health campaigns?

• Những tác giả chính: Dheepa Jeyapalan (Tác giả), Amy Jo Vassallo (Tác giả), Becky Freeman (Tác giả)
• Định dạng: Sách
• Được phát hành: Sax Institute, 2017-12-01T00:00:00Z.
• Những chủ đề: article
• Truy cập trực tuyến: Connect to this object online.

Marketing strategies used by large corporations are rapidly evolving, through the development of novel technologies and multiple marketing channels favoured by young consumers. Formerly small-scale marketing approaches, such as providing free samples at local events, may now have a global reach when...