Market potential of TikTok in the context of the communication range of soccer players on social networks
The study aims to put the social network TikTok into the context of the marketing attractiveness and potential of soccer players in terms of communication range through social networks. Soccer clubs can assess the expenses of gaining additional followers through a purchased player by an evaluation o...
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| Format: | Book |
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Karolinum Press,
2021-12-01T00:00:00Z.
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