Healthy lifestyle as a factor influencing the change of consumers' trends in the Polish brewery market
The aim of this article is to demonstrate the change in shopping trends in brewery markets in Poland, in the recent years, which is a result of growing awareness in the field of leading a healthy lifestyle by the consumers. Furthermore, the article is to present the reaction of the producers to new...
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| Format: | Book |
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Kazimierz Wielki University,
2019-01-01T00:00:00Z.
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