Analysis of the use of mobile applications by foreign and ukrainian pharmacies within the concept of holistic marketing
digitalization of the pharmaceutical sector requires the use of modern marketing approaches to provide pharmacies with quality and safe pharmaceutical care within the holistic concept of marketing management. A promising direction of digital transformation of the retail market of medicines is the in...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Bogomolets National Medical University,
2021-12-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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