Comparative Study Of Consumer Satisfaction Offline Shopping And Online Using E-Commerce Tokopedia To Loyalty During The Covid-19 Pandemic
This study aims to determine the comparison of consumer satisfaction shopping offline and online using e-commerce. Tokopedia towardscovid-19 pandemic. The method used in this research is comparative descriptive using a quantitative and survey approach. The total population in this study was 280 peop...
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| Format: | Book |
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Indonesian Institute for Counseling, Education and Therapy (IICET),
2023-06-01T00:00:00Z.
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| Summary: | This study aims to determine the comparison of consumer satisfaction shopping offline and online using e-commerce. Tokopedia towardscovid-19 pandemic. The method used in this research is comparative descriptive using a quantitative and survey approach. The total population in this study was 280 people with a total sample of 165 respondents. The technique used was probability sampling with purposive sampling. This data collection uses observation and questionnaires. The data collected through a questionnaire was then processed using the SPSS 15.0 program. The results obtained using the SPSS 15.0 program show that the variable of consumer satisfaction when shopping online and offline has a significant difference so that it has an impact on consumer loyalty online andoffline. |
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| Item Description: | 2477-8524 2502-8103 10.29210/020231754 |