Young adult preference analysis on the attributes of COVID-19 vaccine in the Philippines: A conjoint analysis approach

• Main Authors: Ardvin Kester S. Ong (Author), Yogi Tri Prasetyo (Author), Fae Coleen Lagura (Author), Rochelle Nicole Ramos (Author), Jose Ma Luis Salazar (Author), Keenan Mark Sigua (Author), Jomy Anne Villas (Author), Thanatorn Chuenyindee (Author), Reny Nadlifatin (Author), Satria Fadil Persada (Author), Kriengkrai Thana (Author)
• Format: Book
• Published: Elsevier, 2022-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Summary

Objective: Vaccines are utilized to prevent the severity of illnesses like the COVID-19 virus. Currently, there are a lot of COVID-19 vaccines available in the market like Pfizer, Moderna, AstraZeneca, Johnson and Johnson, and Sinovac. This research aimed to analyze the preference on the existing vaccine attributes of COVID-19. Study design: Specifically, this study considered 7 attributes such as cost, brand, recommendations, efficacy, side effects, vaccine type, and dose. Methods: A conjoint analysis with orthogonal design was utilized and 865 respondents were participated. Results: The result showed that consumers considered brand as the highest attribute, specifically Pfizer and Moderna among other brands. Moreover, the efficacy of 90% and higher were the preferred vaccine with 1 in 100 patient side effects reported. It was seen that safety and effectiveness is the priority in choosing a COVID-19 vaccine. Interestingly, the knowledge and understanding of the COVID-19 vaccine was found to drive consumer's preference for the vaccines available. Conclusions: The findings of this study could be utilized by the government to increase the willingness to be vaccinated. Lastly, the result of this study would pave a way to promote herd immunity to help fight the COVID-19 pandemic worldwide.

Item Description

2666-5352
10.1016/j.puhip.2022.100300