Food advertising on YouTube channels aimed at children in Brazil

ABSTRACT OBJECTIVE To analyze food advertising on YouTube channels aimed at children in Brazil and the interaction of the public with this type of advertising. METHODS We analyzed the 10 most popular videos from the 25 YouTube most-watched channels with content aimed at children in the country in 20...

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Autors principals: Juliana de Paula Matos (Autor), Polyanna Botrel Tobias (Autor), Lavínia Baldim (Autor), Paula Martins Horta (Autor)
Format: Llibre
Publicat: Universidade de São Paulo, 2023-08-01T00:00:00Z.
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