Food advertising on YouTube channels aimed at children in Brazil

• Main Authors: Juliana de Paula Matos (Author), Polyanna Botrel Tobias (Author), Lavínia Baldim (Author), Paula Martins Horta (Author)
• Format: Book
• Published: Universidade de São Paulo, 2023-08-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

ABSTRACT OBJECTIVE To analyze food advertising on YouTube channels aimed at children in Brazil and the interaction of the public with this type of advertising. METHODS We analyzed the 10 most popular videos from the 25 YouTube most-watched channels with content aimed at children in the country in 20...