The effects of sports-for-all club members self-esteem and self-determination on consumption propensity, product identification & purchase behavior
Purpose The purpose of this study was to empirically analyze the relationship between a sports-for-all club members self-esteem and self-determination, conspicuous consumption, ethical consumption, product identification, positive word of mouth & repurchase intention through structural equation...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Korea Institute of Sport Science,
2020-12-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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