Investigation of Consumer Attitudes from the Perspective of Consumer Based Brand Equity on Tracksuit Brands
Background. Brand equity has a positive impact on consumers' selection of products and services, their perception, purchasing intentions, their willingness to pay more for brands. Brand equity is designed to reflect the real value from the perspective of consumer that a brand name...
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| Format: | Book |
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Lithuanian Sports University,
2018-05-01T00:00:00Z.
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