Social media use in higher education: Building a structural equation model for student satisfaction and performance

• Main Authors: Ali Mugahed Al-Rahmi (Author), Alina Shamsuddin (Author), Eta Wahab (Author), Waleed Mugahed Al-Rahmi (Author), Ibrahim Yaussef Alyoussef (Author), Joseph Crawford (Author)
• Format: Book
• Published: Frontiers Media S.A., 2022-09-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Social media utilization at the student-level has become more prevalent contemporary higher education. Hence, this study is aimed at developing a specific model, along with the behavioral intention to use, to explore educational quality, actual social media use, and task-technology fit that affects...