WINGS OF RESILIENCE: EXPLORING CRISIS COMMUNICATION STRATEGIES ON SOCIAL MEDIA BY LEADING ROMANIAN AIRLINES DURING THE COVID-19 PANDEMIC
This study investigates the crisis communication strategies employed by the leading Romanian airlines - TAROM, WIZZ Air, and Blue Air - on social media during the COVID-19 pandemic. Utilizing the Situational Crisis Communication Theory (SCCT), this research analyzes the content and frequency of the...
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Association of Social and Educational Innovation,
2024-05-01T00:00:00Z.
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