Od człowieka racjonalnego do emocjonalnego. Zmiana paradygmatu nauk ekonomicznych
The paper discusses the concept of an economic man in economics and management. The concept of "homo oeconomicus" assumes the full rational behaviour of a deciding man and was applied in classical and neoclassical theories. Based on resent findings of the neuronal, cognitive and behaviour...
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Jesuit University Ignatianum in Krakow,
2010-06-01T00:00:00Z.
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