The Influence of a Student-Led Advertising Agency Service-Learning Project on SMME Client Satisfaction: An Expectancy-Disconfirmation Paradigm

• Main Authors: Rodney Duffett (Author), Dylan Cromhout (Author)
• 格式: 图书
• 出版: MDPI AG, 2022-11-01T00:00:00Z.
• 主题: article
• 在线阅读: Connect to this object online.

The success of small, medium, and micro enterprises (SMMEs) is especially important for increasing employment and economic growth that is sustainable in developing nations. SMMEs are reported to be more successful if they use particular business management strategies compared with those that do not...