The Importance of Digital Marketing in the Sale and Promotion of Tourist Accommodation

Purpose: The research explores the role of digital marketing and its tools in tourism, including a case study of a hotel. The first part of the paper focuses on the theoretical background, describing different tools that are used in the industry and focusing on those that are particularly useful in...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Tina Vukasović (Awdur), Klemen Očko (Awdur)
Fformat: Llyfr
Cyhoeddwyd: International School for Social and Business Studies, 2024-01-01T00:00:00Z.
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3rd Floor Main Library

Manylion daliadau o 3rd Floor Main Library
Rhif Galw: A1234.567
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