The Importance of Digital Marketing in the Sale and Promotion of Tourist Accommodation

• 主要な著者: Tina Vukasović (著者), Klemen Očko (著者)
• フォーマット: 図書
• 出版事項: International School for Social and Business Studies, 2024-01-01T00:00:00Z.
• 主題: article
• オンライン･アクセス: Connect to this object online.

Purpose: The research explores the role of digital marketing and its tools in tourism, including a case study of a hotel. The first part of the paper focuses on the theoretical background, describing different tools that are used in the industry and focusing on those that are particularly useful in...