The Importance of Digital Marketing in the Sale and Promotion of Tourist Accommodation

• Ngā kaituhi matua: Tina Vukasović (Author), Klemen Očko (Author)
• Hōputu: Pukapuka
• I whakaputaina: International School for Social and Business Studies, 2024-01-01T00:00:00Z.
• Ngā marau: article
• Urunga tuihono: Connect to this object online.

Purpose: The research explores the role of digital marketing and its tools in tourism, including a case study of a hotel. The first part of the paper focuses on the theoretical background, describing different tools that are used in the industry and focusing on those that are particularly useful in...