The Importance of Digital Marketing in the Sale and Promotion of Tourist Accommodation
Purpose: The research explores the role of digital marketing and its tools in tourism, including a case study of a hotel. The first part of the paper focuses on the theoretical background, describing different tools that are used in the industry and focusing on those that are particularly useful in...
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International School for Social and Business Studies,
2024-01-01T00:00:00Z.
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