Analysis of consumer behaviour to the price factor on the footwear market for runners
In Spain 2,274,074 million pairs of shoes were sold to runners (about 175 million of euros). The economic sector of sports equipment for runners may be living its best moment except for as outrageous war of brands and prices that some authors describe. This study examines perceptions of consumers re...
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Universidad de Murcia,
2016-03-01T00:00:00Z.
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