DETERMINANTS OF CUSTOMER TRUST IN FINTECH AS A MEANS OF PAYMENT THROUGH AN APPROACH TECHNOLOGY ACCEPTANCE MODEL
This study aims to determine and analyze the determinants of customer trust in Fintech as a means of payment through the Technolgy Acceptance Model approach. The research method uses quantitative deccipitive, with a total sample of 150 respondents based on the opinion of Hair et al. (2019). The res...
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| Main Authors: | , |
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| Format: | Book |
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Indonesian Institute for Counseling, Education and Therapy (IICET),
2023-06-01T00:00:00Z.
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| Summary: | This study aims to determine and analyze the determinants of customer trust in Fintech as a means of payment through the Technolgy Acceptance Model approach. The research method uses quantitative deccipitive, with a total sample of 150 respondents based on the opinion of Hair et al. (2019). The results showed that perceived ease of use has a positive and significant effect on perceived usefulness. Perceived ease of use and perceived of usefulness have a positive and significant effect on attitude. Perceived of usefulness and attitude has a positive and significant effect on the intention to use Fintech |
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| Item Description: | 2477-8524 2502-8103 10.29210/020232237 |