Verbal Means of Persuasion in English Advertising
The article deals with verbal means of persuasion in English advertising. It investigates manipulation tactics and features of persuasion in the English ad. Linguistic and cultural aspects of style formation in English and Ukrainian ads are compared in the article.
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| Format: | Book |
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Vasyl Stefanyk Precarpathian National University,
2016-12-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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| Summary: | The article deals with verbal means of persuasion in English advertising. It investigates manipulation tactics and features of persuasion in the English ad. Linguistic and cultural aspects of style formation in English and Ukrainian ads are compared in the article. |
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| Item Description: | 2311-0155 2413-2349 10.15330/jpnu.3.2-3.84-87 |