Targeted retail coupons influence category-level food purchases over 2-years
Abstract Background Targeted coupons strongly influence purchasing behavior and may represent an innovative approach for improving dietary behaviors. Methods The retail analytics firm, Dunnhumby, provided secondary retail data containing grocery transactions, targeted coupon exposures, and coupon us...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
BMC,
2018-11-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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