Marketability of Mango-based Products: Input to Product Development of Locally Farm Produced Mangoes in Central Luzon, Philippines
Mangifera Indica, commonly known as mango, is a high-value crop with yield gaps brought by its seasonal production. The study was conducted to determine the marketability of mango-based products as one of the most abundant commodities in the Philippines. The study made used a descriptive survey meth...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Philippine Association of Institutions for Research, Inc.,
2020-03-01T00:00:00Z.
|
| Subjects: | |
| Online Access: | Connect to this object online. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Mangifera Indica, commonly known as mango, is a high-value crop with yield gaps brought by its seasonal production. The study was conducted to determine the marketability of mango-based products as one of the most abundant commodities in the Philippines. The study made used a descriptive survey method to describe the type of consumer market and determine their preferences in fruit-based food items. The study revealed that the market consists of varied generations, with the majority under generation Y or the millennials. Most of them were female, single, college graduates, employed, preferred to purchase fruit-based products weekly, and answered that they would be willing to try mango-based products. The market likewise considers products' nutritional value that researchers, food technologists, and other food manufacturers must capitalize on incubating new product lines and marketing strategies to employ. |
|---|---|
| Item Description: | 2012-3981 2244-0445 10.7719/jpair.v40i1.772 |