Target marketing in the health services industry: the value of journeying off the beaten path
Abstract Background Target marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, targeting, and product positioning. The practice follows a perfectly logical process. For a given offering, healthcare inst...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
BMC,
2018-12-01T00:00:00Z.
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