Target marketing in the health services industry: the value of journeying off the beaten path

• Κύριοι συγγραφείς: James K. Elrod (Συγγραφέας), John L. Fortenberry (Συγγραφέας)
• Μορφή: Βιβλίο
• Έκδοση: BMC, 2018-12-01T00:00:00Z.
• Θέματα: article
• Διαθέσιμο Online: Connect to this object online.

Abstract Background Target marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, targeting, and product positioning. The practice follows a perfectly logical process. For a given offering, healthcare inst...