Target marketing in the health services industry: the value of journeying off the beaten path

• Main Authors: James K. Elrod (Author), John L. Fortenberry (Author)
• Formato: Libro
• Publicado: BMC, 2018-12-01T00:00:00Z.
• Subjects: article
• Acceso en liña: Connect to this object online.

Abstract Background Target marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, targeting, and product positioning. The practice follows a perfectly logical process. For a given offering, healthcare inst...