Target marketing in the health services industry: the value of journeying off the beaten path

• Những tác giả chính: James K. Elrod (Tác giả), John L. Fortenberry (Tác giả)
• Định dạng: Sách
• Được phát hành: BMC, 2018-12-01T00:00:00Z.
• Những chủ đề: article
• Truy cập trực tuyến: Connect to this object online.

Abstract Background Target marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, targeting, and product positioning. The practice follows a perfectly logical process. For a given offering, healthcare inst...