THE ANALYSIS OF THE LIPETSK PHARMACEUTICAL MARKET OF NASAL GLUCOCORTICOSTEROID

in the present paper we have studied a group of pharmaceutical drugs used in the treatment of a widely spread today medical condition - allergic rhinitis. We have developed a conceptual approach to the analysis of the local market, which allowed us to elicit the main trends and peculiarities of the...

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Bibliographic Details
Main Authors: K. V. Danilova (Author), I. M. Razdorskaya (Author)
Format: Book
Published: IRBIS LLC, 2015-03-01T00:00:00Z.
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Summary:in the present paper we have studied a group of pharmaceutical drugs used in the treatment of a widely spread today medical condition - allergic rhinitis. We have developed a conceptual approach to the analysis of the local market, which allowed us to elicit the main trends and peculiarities of the pharmaceutical market of nasal glucocorticosteroids of Lipetsk. As a result of research we identified the leaders of sales on the market nasal glucocorticosteroid, Lipetsk: drugs Nasobek market share - 31.1%, Nasonex with a market share of 26.4%, Awami and Flixonase - 20.4% and 14.8%, respectively.
Item Description:2070-4909
2070-4933