APA (7th ed.) Citation

Josef Voráček & Eva Čáslavová. (2019). Effects of sports personalities in marketing communication on the purchasing preferences of Generation Y. Karolinum Press.

Chicago Style (17th ed.) Citation

Josef Voráček and Eva Čáslavová. Effects of Sports Personalities in Marketing Communication on the Purchasing Preferences of Generation Y. Karolinum Press, 2019.

MLA (9th ed.) Citation

Josef Voráček and Eva Čáslavová. Effects of Sports Personalities in Marketing Communication on the Purchasing Preferences of Generation Y. Karolinum Press, 2019.

Warning: These citations may not always be 100% accurate.