Choice or no choice? The need for better branded public sector condoms in South Africa

• Main Authors: John Ashmore (Author), Ruth Henwood (Author)
• Format: Book
• Published: AOSIS, 2015-07-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.
• Notes: 1608-9693; 2078-6751; 10.4102/sajhivmed.v16i1.353
• Keywords: HIV Prevention; Condom policy; Social marketing; Public aspects of medicine; RA1-1270; Infectious and parasitic diseases; RC109-216
• Source: Southern African Journal of HIV Medicine, Vol 16, Iss 1, Pp e1-e3 (2015)

Condoms are one of the cornerstones to any response to the HIV epidemic. However, targetedmarketing strategies that make condoms more attractive to people at high risk of infection areoften overlooked. The South African National Department of Health has recently purchasedmore attractive condoms to distribute in higher-education settings free of charge, targeting atriskyouth including young women. The authors applaud this move but note the importance ofexpanding better branded condoms to young people elsewhere - for example, via youth clinicsand in high schools. Exploratory, routine data from Médecins Sans Frontières in Khayelitshaare presented, showing the popularity of alternatives to the government's 'Choice' brand.