Does the Platform Matter?

Cannabis is one of the most common substances consumed among adolescents and research demonstrates that exposure to cannabis-related content online is associated with cannabis consumption. However, little is known about the relationship between exposure on different social media platforms and the ro...

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Bibliographic Details
Main Authors: Alice Binder (Author), Tobias Frey (Author), Thomas N. Friemel (Author)
Format: Book
Published: University of Zurich, IKMZ - Department of Communication and Media Research, 2023-08-01T00:00:00Z.
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001 doaj_6997d1cc4b5e4e4e94d0ccdf4d2b7534
042 |a dc 
100 1 0 |a Alice Binder  |e author 
700 1 0 |a Tobias Frey  |e author 
700 1 0 |a Thomas N. Friemel  |e author 
245 0 0 |a Does the Platform Matter? 
260 |b University of Zurich, IKMZ - Department of Communication and Media Research,   |c 2023-08-01T00:00:00Z. 
500 |a 10.47368/ejhc.2023.302 
500 |a 2673-5903 
520 |a Cannabis is one of the most common substances consumed among adolescents and research demonstrates that exposure to cannabis-related content online is associated with cannabis consumption. However, little is known about the relationship between exposure on different social media platforms and the role of personal characteristics such as sensation seeking. We conducted a cross-sectional study among 1,309 adolescents between 15 and 19 years old in Switzerland investigating the relationship between exposure to cannabis-related content on Instagram, Snapchat, and TikTok and the intention to consume cannabis.  Results suggest a positive link between exposure to cannabis-related content on Instagram and the intention to consume cannabis. No such link emerged regarding Snapchat or TikTok. Additionally, we found a positive relationship between adolescents' sensation seeking and the intention to consume cannabis. Moreover, we found that high sensation seekers' exposure to cannabis-related content on Snapchat is positively related to the intention to consume cannabis. In sum, this study shows that not only the platform matters when discussing the effects of cannabis-related online content but also personal characteristics such as sensation seeking. 
546 |a EN 
690 |a Cannabis 
690 |a social media 
690 |a adolescents 
690 |a sensation seeking 
690 |a Public aspects of medicine 
690 |a RA1-1270 
690 |a Social sciences (General) 
690 |a H1-99 
655 7 |a article  |2 local 
786 0 |n European Journal of Health Communication (EJHC), Vol 4, Iss 3 (2023) 
787 0 |n https://ejhc.org/article/view/3613 
787 0 |n https://doaj.org/toc/2673-5903 
856 4 1 |u https://doaj.org/article/6997d1cc4b5e4e4e94d0ccdf4d2b7534  |z Connect to this object online.