The use of computers as substitute tutors for marketing students

The importance of feedback in the learning process is self-evident and well documented (Rowntree, 1987; Brown & Knight, 1994). Students tend to place high value on the feedback they obtain from teaching staff through the assessment process. Assessment can consume as many staff hours as teaching...

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Bibliographic Details
Main Authors: Miriam Catterall (Author), Patrick Ibbotson (Author)
Format: Book
Published: Association for Learning Technology, 1995-12-01T00:00:00Z.
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Summary:The importance of feedback in the learning process is self-evident and well documented (Rowntree, 1987; Brown & Knight, 1994). Students tend to place high value on the feedback they obtain from teaching staff through the assessment process. Assessment can consume as many staff hours as teaching (Gibbs & Jenkins, 1992). With increasing class sizes, teaching staff are encouraged to find ways to reduce the demands the assessment process places on their time. Peer and computer-marked assignments can help in this respect.
Item Description:10.3402/rlt.v3i1.9598
2156-7069
2156-7077