Use of the Marketing Mix in Transnational Higher Education Institutions: A Literature Review
Organizations offering graduate degree programs nowadays have to devise measures to differentiate them from others in the market as there is intense competition. Higher Education Institutions (HEIs) offering graduate studies programs, specifically those in the Transnational Education (TNE) industry,...
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| Format: | Book |
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Philippine Association of Institutions for Research, Inc.,
2021-01-01T00:00:00Z.
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