Investigating the effect of experiential marketing on intention to revisit healthcare and treatment organizations: A case study of clinics of the social security organization in Qom
Background and Purpose: Experiential marketing is a type of marketing strategy that attracts and engages customers by creating real-life experiences, allowing them to form lasting positive memories. Creating an excellent customer experience in the healthcare sector is challenging. Therefore, the aim...
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| Format: | Book |
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Tehran University of Medical Sciences,
2023-12-01T00:00:00Z.
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