Integrating Brand Religiosity Image, E-Service Quality, and Muslim Customer Perceived Value: A Study on Muslim Student Loyalty Mediated by Satisfaction
This study aims to analyze the effect of Brand Religiosity Image, E-Service Quality, and Muslim Customer Perceived Value on student loyalty, with student satisfaction as a mediating variable. This study was conducted at UIN Syarif Hidayatullah Jakarta using explanatory quantitative method. Data was...
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Main Authors: | Dede Ibrahim (Author), Munirul Abidin (Author), Indah Aminatuz Zuhriyah (Author) |
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Format: | Book |
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Prodi Manajemen Pendidikan Islam Institut Pesantren KH Chalim Mojokerto,
2024-10-01T00:00:00Z.
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