The National Basketball Association's (NBA) Digital Transformation: An Explanatory Case Study
Purpose. Digital transformation in the global sport industry has resulted in digitally focused business strategies, innovative business models, targeted social media marketing strategies, increased consumer, and sponsor demand, accelerated growth in women's sports, and streaming media (OTT) wor...
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| Format: | Book |
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Nicolaus Copernicus University in Toruń,
2023-04-01T00:00:00Z.
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