Analysis of Entrepreneurial Process Based on Domestic Introduction of Sport Contents: Focusing on the Innovation Diffusion Process Model
Purpose A number of start-ups in the form of introducing sports contents in Korea as a new market are in progress, and appropriate support for each step is needed to increase the chances of a success. Therefore, the purpose of this study is to explore the entrepreneurial process of introducing and s...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
Korea Institute of Sport Science,
2021-06-01T00:00:00Z.
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