A comparison of health communication effectiveness and the improvement of management strategies: taking two Chinese traditional medicine hospitals' WeChat public accounts as examples

• Main Authors: Jie Wang (Author), Lanting Wu (Author)
• Formato: Libro
• Publicado: BMC, 2020-11-01T00:00:00Z.
• Subjects: article
• Acceso en liña: Connect to this object online.

Abstract Background In the light of "Internet plus", hospitals are following the trend of using mobile internet and adopting a strategy of spreading public health knowledge through mobile terminals. WeChat is a social media with the largest number of users in China. Its public account has...