Characteristics of healthy weight advertisements in three countries

Abstract Objective: High rates of population obesity have resulted in the dissemination of mass media campaigns that focus on achieving and maintaining a healthy weight. The aim of the present study was to analyse advertising techniques used in such campaigns to identify common and differential appr...

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主要な著者: Simone Pettigrew (著者), Zenobia Talati (著者), Isla Henriques (著者), Belinda Morley (著者), Kylie Ball (著者)
フォーマット: 図書
出版事項: Elsevier, 2018-02-01T00:00:00Z.
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3rd Floor Main Library

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