Threat appeals in health communication: messages that elicit fear and enhance perceived efficacy positively impact on young male drivers

• Hauptverfasser: Rachel N. Carey (Verfasst von), Kiran M. Sarma (Verfasst von)
• Format: Buch
• Veröffentlicht: BMC, 2016-07-01T00:00:00Z.
• Schlagworte: article
• Online-Zugang: Connect to this object online.

Abstract Background Health communications often present graphic, threat-based representations of the potential consequences of health-risk behaviours. These 'threat appeals' feature prominently in public health campaigns, but their use is controversial, with studies investigating their eff...