Influence of Sales Promotion Techniques on Consumers' Purchasing Decisions at Community Pharmacies

• প্রধান লেখক: Younes Ben Said (Author), Nicola Luigi Bragazzi (Author), Natalia Valeryevna Pyatigorskaya (Author)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: MDPI AG, 2019-11-01T00:00:00Z.
• বিষয়গুলি: article
• অনলাইন ব্যবহার করুন: Connect to this object online.

This research aims to identify the most prevalent and impactful sales promotion tools used by pharmaceutical companies on consumers’ purchasing decisions at community pharmacies. A cross-sectional study design was carried out using the non-repeated random sampling technique. Standardized q...