The Role of Culture in Sports Sponsorship: an Update
Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it's a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides d...
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| Main Authors: | , , , , , , , , , , , , |
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| Format: | Book |
| Published: |
The Society of Aging and Physical Activity (SAPA),
2019-04-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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