Presentation of the athlete's personal brand and delivering value to the sponsor
<p> The article is one of the author's first research steps on his way to identify the concept of personal brand communication of a sportsperson with the use of ICT tools. The cognitive stage of the article presents the overview of selected theoretical achievement, which ma...
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| Format: | Book |
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Nicolaus Copernicus University in Toruń,
2016-09-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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