Food for thought or food for emotions? An analysis of marketing strategies in television food advertising seen by children in Colombia

• Main Authors: Alcides Velasquez (Author), Maria Fernanda Parra (Author), Mercedes Mora-Plazas (Author), Luis Fernando Gómez (Author), Lindsey Smith Taillie (Author), Francesca Renee Dillman Carpentier (Author)
• Format: Book
• Published: Cambridge University Press, 2023-11-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Objective: To establish the relationship between the marketing strategies and nutritional quality of foods and beverages promoted in television food advertisements (TV ads) seen by Colombian child audiences overall and based on child gender and socio-economic strata (SES). Design: A quantit...